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Data driven campaign management key terms
Case study – TentCraft
Role of personalisation in marketing key terms
Acquiring 1st party data through value exchanges
Case study: Spotify
Data driven marketing key terms
Netflix: Case study
Key considerations when executing precision marketing
Key considerations when executing display advertising
Key considerations when executing performance marketing
Introduction to campaign planning key terms
Campaign planning key terms
Key considerations when brainstorming a ‘big idea’
Campaign briefing checklist
Marketing brief
Detailed testing plan in final RTB
First response to brief
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