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  • Data driven campaign management key terms
  • Case study – TentCraft
  • Role of personalisation in marketing key terms
  • Acquiring 1st party data through value exchanges
  • Case study: Spotify
  • Data driven marketing key terms
  • Netflix: Case study
  • Key considerations when executing precision marketing
  • Key considerations when executing display advertising
  • Key considerations when executing performance marketing
  • Introduction to campaign planning key terms
  • Campaign planning key terms
  • Key considerations when brainstorming a ‘big idea’
  • Campaign briefing checklist
  • Marketing brief
  • Detailed testing plan in final RTB
  • First response to brief
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